VW is hoping their new Polo slogan and campaign will help to wash away the memories of Lee and Dan's suicide bomber viral [1].
DDB London's ads launch a new model of the car and a new slogan - "Polo - built to protect." [2] The TV advert, filmed in Rio, shows a city filled with guardian angels, protecting their humans. The campaign, created by Feargal Balance and Dylan Harrison and directed by Frederic Planchon, also includes print.
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