In the following short clip, some guy calls Goodby Silverstein & Partners from a phonebooth, and asks for Jeff Silverstein...... (read more to see the clip).

All this is carefiully designed to attract attention to the website http://www.secretwebsite.org/ [1] - which I'll have to admit I haven't bothered to look at yet. It asked me to enable pop-ups, it's too early in the morning and no coffee yet for me here so, later.
Links:
[1] http://www.secretwebsite.org/
[2] http://technorati.com/tag/viral or youtube