Apparently it's not only experts in India who see a lack of talent [1] in the advertising business. Over at the Media Guardian (reg.req.) [2] they report that John Hegarty of BBH [3] believes "the lack of talented people in advertising industry is a 'major, major problem'."
"There's no question finding seriously talented people is harder and harder because of the complexity of what we're asking them to do," said Mr Hegarty."Before, it was easier to get people because what we needed them to do was less than we need them to do today," he said.
"We, in advertising, are in a hard position. We have to come in every day and have a new idea. We can't come in and have the idea we had three years ago.
"Ours is an industry that lives by its wits more so than any other industry because we get paid for having ideas. We don't get paid twice for having the same idea."
"We have an industry that's totally appalling in training people. I think it's hard, the creative department is unbelievably hard. There's a dearth of good creative directors out there - a complete dearth."
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