Earlier we pointed out VW's Force of Good website [1] for the Beetle by Arnold Worldwide. Apparently there's a print campaign to go with it. A bit strangely it uses a trading card type strategy (sort of like Miller did a while back [2]). The info on the backs of these cards include: Home, Job, Ride, Bud Vase, Special Powers and Good Deeds. Read on to check it out.
Front:
Back:
Technorati Tags: