Last night, Christies auctioned off a an untitled cowboy photograph by Richard Prince. It set a record at $12,238,000. Thing is this photograph is just a photo of an old Marlboro print advertisement [1] (aka rephotograph). And there's folk out there who say people don't like advertisements. ;)
(More goodness from the source at Metafilter [2].)

Technorati Tags: marketing mishaps [3]