Published on Adland (http://commercial-archive.com)
Wal-Mart launches national holiday campaign, features celebrities at home
By xerobase-brian
Created Nov 2 2005 - 20:56

"Wal-Mart Stores rolled out its holiday campaign today, marking the earliest the retailer has ever launched its holiday efforts.

Along with the campaign being Wal-Mart's earliest, it is also Wal-Mart's first campaign to feature celebrities and be integrated across all media channels and in-store signage. "

DSNRetailingToday.com [1]

Wal-Mart Press Release [2]


Technorati Tags: [3]
Source URL: http://commercial-archive.com/node/125543

Links:
[1] http://www.dsnretailingtoday.com/story.cfm?ID=59714RBU
[2] http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=26&contId=5741
[3] http://technorati.com/tag/advertising news