Axe has a new print ad introducing their new stick deoderant, which continues the branding of women becoming more "receptive" to fellas wearing the stuff.
Read more to see the ad.
Front:

What you see when you lift up the front panel:

Back:

Links:
[1] http://technorati.com/tag/health, body & mating (ads)
[2] http://technorati.com/tag/press & poster ads