Published on Adland (http://commercial-archive.com)
Thornton likes Yakult's campaign
By caffeinegoddess
Created Oct 27 2005 - 20:06

The ANNA [1] for September 05 went to a newspaper campaign of adverts for Yakult by W+K London. The judge, Jim Thornton, Executive Creative Director, Leo Burnett, said, "The use of multiple small space colour ads in a simple graphic style creates immediate impact and awareness, and uses newspapers to their unique advantage."

Client: Yakult
Agency: Wieden + Kennedy
CD: Michael Russoff
AD/CW: Michael Russoff, Richard Dorey & Mark McCall


Technorati Tags: [2] [3]
Source URL: http://commercial-archive.com/node/125458

Links:
[1] http://www.the-annas.co.uk/nma/do/annaViewWinner
[2] http://technorati.com/tag/drinks -alco, soft, natural & not (ads)
[3] http://technorati.com/tag/press & poster ads