Armchair Media [1] has created some funky new bottles [2] for Coca Cola. They asked 5 design groups from 5 continents to create and share visions of optimism.
Part of the launch includes a website [3], with the design debut, where to buy and a list of the designers. The bottles will appear at the trendiest lounges and night clubs. (Images inside)


One design is from The Designers Republic [4] in Sheffield, England, called "Lovebeing," and the brightly colored design is said to morph when placed under a black light.
Yet to come are designs from shops in the United States, Brazil, Japan and South Africa. A new bottle design will launch every two to three months.
Links:
[1] http://armchairmedia.com/blog/2005/09/evolving-icon-coca-cola-m5.html
[2] http://TheM5.com/bottle/
[3] http://TheM5.com/
[4] http://www.suntimes.com/output/lazare/cst-fin-lazare15.html
[5] http://technorati.com/tag/advertising news