The August 22nd issue of The New Yorker [1] was a first for the magazine, only carrying ads for Target. The illustrated ads were created by more than two dozen artists including Milton Glaser, Robert Risko and Ruben Toledo.
Adage.com reports [2] on backlash by the ASME (American Society of Magazine Editors) claiming that violated society guidelines.
The issue the ASME has is that guidelines for magazines who have only one advertiser need to include an explaination that editorial content is not influenced by the advertiser. The Target issue of The New Yorker didn't include anything of the sort.
The New Yorker has promised that or when they do another issue with one sponsor they will be sure to include such a note.
Here are 8 of the 18 ads that appeared in Target's sponsored issue of the magazine:
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