Bringing back memories of Halfway named after Half.com in 2000, and the failed attempt of Got Milk, CA [1] in 2002, Dish Network is looking for a town to legally and permanently change it's name to DISH [2]. In return, EchoStar, who owns Dish Network, will give all residents 10 years of free service.
"As part of DISH Network's re-branding efforts and new advertising campaign trumpeting 'Better TV for All,' we invite a city or town to join us by re-branding itself DISH," EchoStar President Michael Neuman said in a statement Tuesday.The company said that it will accept submissions up until November 1 and that every household within the winning municipality will receive a free DISH Network satellite TV receiver, free standard installation and programming for 10 years.
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