The press release [1] boasts; "First Live Billboard Launches in Times Square: Famous for Breaking New Ground in Advertising, Calvin Klein's ck one Fragrance Will Launch First-Ever Live Billboard in Times Square, NY July 19" and continues it's chest thumping with "Calvin Klein first took over Times Square and set the world abuzz in 1992 with a giant billboard featuring underwear-clad Mark Wahlberg." Gak. Didn't care then, don't care now.
The Flickr streams are Getting images of of it [2], and the punters crane their necks in NYC to see the dancing models who are in the billboard and embarrassingly bump & grind to a beat, while NYC dwellers like Scaramouch state dryly; "Never have I wanted to wear anything by Calvin Klein less in my life" [3]
The billboard is a bottle. With dancers in it. Shucks, wow. And it's a first, (In Times Square at least). CK darling, don't hope for any Cannes awards, you need to be as relevant and original as the Adidas "Impossible sprint" [4] with your human-billboard stunts. Score -1 lame. Would be just a 0 if they hadn't yelled "first ever" so often in the release.
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