Published on Adland (http://commercial-archive.com)
Pepsi brings back surf advert
By caffeinegoddess
Created Jul 13 2005 - 18:02

Back in January, Dab posted about Pepsi pulling/postponing a surf themed ad [1] featuring Beckham, Ronaldinho and Thierry Henry and other football stars, after the tragic tsunami that hit Southeast Asia last Decemeber.

Now, Pepsi has brought the ad back [2], although with caution. The ad, created by AMV BBDO, won't be airing on TV but will be viewable on Pepsi's thirstforfootball.com [3] site accompanied by a hefty PR campaign, by Ketchum.

Technorati Tags: advertising news [4]

Source URL: http://commercial-archive.com/node/121879

Links:
[1] http://ad-rag.com/116564.php
[2] http://media.guardian.co.uk/advertising/story/0,7492,1527805,00.html
[3] http://www.thirstforfootball.com
[4] http://technorati.com/tag/advertising news