Published on Adland (http://commercial-archive.com)
RSS feeds with ads in them are here to stay.
By Dabitch
Created Jul 6 2005 - 15:01

The New York Times has an article about ads in RSS, "Marketers See Opportunity as a Web Tool Gains Users [1]" (printer friendly [2]) which opens with the line "THE fledgling R.S.S. business is starting to attract some attention from those catering to Internet advertisers." (R.S.S? They mean RSS.)
Dammit, it's finally here - just as we''ve been chatting about it. We wondered How long will RSS be ad-free? [3] back in Feb 2004, and saw inklings of RSS with ads? [4] later that year where Wired reported on more feeds with ads [5] and we found more bloggers dropping ad-filled-feeds. I and many other bloggers have been listing the pro's and con's on RSS and ads in them in the e-book that brags to be everything you wanted to know about RSS but were afraid to ask. [6]. In April this year Google adsense finally started beta testing ads in RSS feeds [7], even though they kicked blogger Pentdego [8] off their program for doing the exact same thing last year. With Google, Pheedo, Feedster and Yahoo offering ads for feeds I guess it's safe to say now that RSS ads are here to stay.
Now, who'll build the first RSS ad blocker? Any takers?

Technorati Tags: advertising news [9]

Source URL: http://commercial-archive.com/node/121835

Links:
[1] http://www.nytimes.com/2005/07/05/business/media/05adco.html?oref=login
[2] http://www.nytimes.com/2005/07/05/business/media/05adco.html?oref=login&pagewanted=print
[3] http://ad-rag.com/109117.php
[4] http://ad-rag.com/114662.php
[5] http://www.wired.com/news/technology/0,1282,65347,00.html
[6] http://ad-rag.com/117060.php
[7] http://ad-rag.com/120399.php
[8] http://www.pentdego.com/2004/10/17.asp#a441
[9] http://technorati.com/tag/advertising news