
The idea for "The Future" stemmed from the idea that everyone feels the world of tomorrow is a bit gloomy and terrible. We thought that in this atmosphere it might be inspiring to bring back that optimism from the 70's that had a fantastic and "musical" idea of how the future might be.
Links:
[1] http://blogfonk.fonkstra.com/2005/02/behind-idea-diesel-musical.html
[2] http://technorati.com/tag/advertising news