Published on Adland (http://commercial-archive.com)
Bud commercial won't make the Superbowl.
By Dabitch
Created Jan 27 2005 - 03:15

Somebody at Budweisers ad agency thought they were clever making fun of last years superbowl Janet Jackson nipplegate as they wrote a script explaining how the mishap happened. Somehow this bland gag got approved and shot as well. If you want to see the ad, point your browser here for a streaming Quicktime version [1] which is embedded deep down the regular Bud site [2].
Adage reported it today ANHEUSER-BUSCH KILLS JANET JACKSON SPOOF AD [3] Marketer Will Not Run 'Wardrobe Malfunction' Super Bowl Spot

"We mutually agreed it would probably be best not to run it," said Bob Lachky, Anheuser-Busch vice president for brand management and director of global brand creative. He noted the ad tested well. ..
Hat tip to the lovely tlevitz [4] who gabbed on adlist.


Technorati Tags: advertising news [5]

Source URL: http://commercial-archive.com/node/117667

Links:
[1] http://www.budweiser.com/mediaviewer.html?showFile=wardrobe_malfunction.js
[2] http://www.budweiser.com/
[3] http://adage.com/news.cms?newsId=42400
[4] http://ad-rag.com/~tlevitz
[5] http://technorati.com/tag/advertising news