Published on Adland (http://commercial-archive.com)
Honda has a suprise hit - Hate is Hot.
By Dabitch
Created Nov 9 2004 - 01:13

Claymore quipped: "Looks like Honda has a potential hit single [1] on their hands."
The song in their latest Honda advert with the chorus Hate something, change something, make something better is getting popular, so popular in fact that w+k are considering releasing it as a single. The whisky voice of Garrison Keillor stars in the song written by w+k creative Michael Russoff.

Proof that it is getting popular enough to spoof is at w+k UK blog [2] where you can hear Christian O'Connells take on Hate.


Technorati Tags: ad gossip [3]

Source URL: http://commercial-archive.com/node/114923

Links:
[1] http://www.guardian.co.uk/arts/news/story/0,11711,1345523,00.html
[2] http://wklondon.typepad.com/welcome_to_optimism/2004/11/the_sincerest_f.html
[3] http://technorati.com/tag/ad gossip