You can watch a dodgy (but fairly amusing if you like flattening things) video at Hank-makes-it-flat [1], of Hank flattening some poor innocent scooters. Behind that horrible wallpaper and bad-skill HTML exterior it's all a pitch for Motorola razor phones, put on the web with the help of Digital Oxygen Ltd [2] London. The amatuerish style of the website might remind you of the RubberBurner story (interview and clips here [3]) which spread all over the web back in 2000, however in that case it was a little less obvious they were actually selling jeans. Also, they were funnier.
Links:
[1] http://www.hank-makes-it-flat.com/
[2] http://www.digitaloxygen.com/
[3] http://ad-rag.com/16.php
[4] http://technorati.com/tag/viral or youtube