CP&B [1] released yet another quirky BK ad starring Ugoff, the designer a month or two back. Thanks to BoingBoing [2] we know know that Roman Coppola [3] directed it, and Mark Mothersbaugh [4] of Devo did the score.
Ugoff's website and commercial [5] are at Ugoff.com, bonus, the actor who plays Ugoff also appears in this advert Charles Schwab - Girl Talk (2004) 0:30 (USA) [6].
Links:
[1] http://www.cpbgroup.com/
[2] http://www.boingboing.net/2004/06/23/ugoff_new_bk_ad_dire.html
[3] http://www.thedirectorsbureau.com/directors_b/directors_b_rcoppola.asp
[4] http://www.mutato.com/
[5] http://www.ugoff.com/
[6] http://ad-rag.com/110727.php#4966
[7] http://technorati.com/tag/viral or youtube