Published on Adland (http://commercial-archive.com)
September Tapes tries a Blair Witch viral approach
By Dabitch
Created Jun 3 2004 - 16:46

Read Carefully [1] the site advises, "If you’ve found me, you’ve seen the clip and you’re someone willing to dig a little deeper". The clip is at 64.224.245.33 [2] and carries the text "E. Bruderton, property of Bureau section7" on it.

If the Afghanistani shoot-out scene seem very real to you it's because they sortof are. This is all hype for the upcoming august release of September Tapes [3], possibly the first Western production to shoot entirely in Afghanistan since the fall of the Taliban. Hollywoodreporter [4] has more on the story and says that during certain sequences, bullets whizzing by onscreen are actual live ammunition. So if it looks real, it's because it kinda is. If this will be a succesful Blair witch kind of viral hype remains to be seen.

Hat tip JLB

Technorati Tags: viral or youtube [5]

Source URL: http://commercial-archive.com/node/110758

Links:
[1] http://64.227.92.28/
[2] http://64.224.245.33/
[3] http://www.septembertapes.com/
[4] http://www.hollywoodreporter.com/thr/international/feature_display.jsp?vnu_content_id=2058516
[5] http://technorati.com/tag/viral or youtube