In the USA where Lynx is called Axe, they still seem to be running them surreal ads showing armpits with feet [1] in dating situations. Meanwhile in the UK, the campaign on the same proposition is illustrated with ubercool Boris Vellejos pinup art and point out that all women prefer dry guys. Yup, all of 'em. (read more to see the ad)

agency: Bartle Bogle Hegarty, London

Technorati Tags: health, body & mating (ads) [2] press & poster ads [3]