Pentax has launched a new camera with the odd name *ist.
To announce their new gem they took out full page ads in Swedish photography magazine FOTO carrying the headline: "A perfect body with all the right accessories."
The image they choose to go with that headline is tarnishing their image..... Read more to see the ad.
When the professional female photographers in PFK [1] (Pressfotografernas Klub) saw this ad they were outraged, and promptly put up a protest page [2] where they collect signatures from female photographers.
"We're furious. Does Pentax mean that only men can/or want to use a camera? Us women are supposed to have a 'perfect body' and 'all the right accessories' and shall apparently only be in front of the camera rather than behind it. This is how we interpret the ad in the latest issue of FOTO, an ad where g-strings and a womens ass is supposed to sell a camera."
They go on, "The image isn't just degrading but also excluding women. With this image Pentax are excluding women both as photographers and as women. The image signals that we should only be in front of the camera, and only if we are young, skinny and pretty we suppose."
The 62 professional female photographers swear that they will never buy Pentax cameras or equipments again, and they doubt any hobbyist females photgraphers would buy Pentax either after this ad.
Congratulations to Pentax for making such asses out of themselves.
Technorati Tags: