When Paul Malmström and Linus Karlsson of Jukka Brothers, Dick & Miller Lite, Virgin Mobile and Buddy Lee [1] viral fame, left Fallon for the CD position at Mother New York adland already knew something big was brewing there.
Rob Deflorio is now joining the agency - Nike's ace card, their advertising director working in Portland Oregon for the past ten years. Another big name, Andrew Deitchman formerly at Red Cell is the fourth partner of Mother NYC - which by the way still doesn't have any offices yet, so if you have some space downtown...
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