Heinz is concerned their tagline, created by Y&R in 1967 is no longer relevant to British families. So, they are considering a change. [1]
"Rather than making the decision behind closed doors and with carefully selected focus groups, the company is running a contest in coming weeks in which people can decide whether they want to "Save Our Slogan" or "Vote For Change". The company will be re-running some of its classic beans TV commercials from next week."
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