This week's Advertising Age -- only the print version, unfortunately -- has a short piece on the upcoming ad campaign for a line of home products by Thomas Kinkade, Painter of Light™ [1].
Metropolis [2] notes that Kinkade's venture into residential development has been a success. But that its association with the Kinkade brand has had almost nothing to do with it.
(read more.. there's more)
I suppose that it was a learning experience for them. And now they're counting on reaching a different market -- one more more interested in an Kinkade-endorsed can of paint than a $400,000+ house.
Not familiar with the Thomas Kinkade, Painter of Light™ phenomenon? Bring yourself up to speed with Susan Orlean's New Yorker [3] article.
Technorati Tags: