SYLMAR, Calif. -- Union officials were up in arms Friday after a 12-year route driver for Coke was allegedly fired after management discovered he was drinking a Pepsi. NBC 4 [1] reports. Rick Bronson, a member of the International Brotherhood of Teamsters Local 848, was fired Thursday after someone reported him to management for drinking a Pepsi, according to the union.
Coke fired Bronson under a company rule that bars "slander".
If this reminds anyone else of the
1995 Pepsi superbowl advert [2] "Diner" where a coke and Pepsi become friends, for a while you can watch it by clicking the image above - if you are a super adgrunt.
Art imitates ads - almost. well okay, way off by so many details but I thought I'd post it anyway ;). Poor sod got fired friday the 13th after all.
Links:
[1] http://www.nbc4.tv/employment/2269403/detail.html
[2] http://commercial-archive.com/node/9046
[3] http://technorati.com/tag/marketing mishaps