
How does Puma redeem itself after that sexy, but fake "squirt" campaign? By creating a very unsexy and "dry" ad.
Superadgrunts, click read more to see Puma the way they want to be seen.

Bodycopy: H-Street/Puma is a proud sponsor of the Jamaican Athletics Federation.
You can find this print ad in the June/July issue of Details magazine.
Links:
[1] http://technorati.com/tag/press & poster ads
[2] http://technorati.com/tag/sports & sportsgear (ads)