
As reported earlier, [1] Nike just recendly laid out a $90,000,000 contract for high school basketball player LeBron James, and as an adlister added, $1,000,000 for 13 year old soccer player Freddy Adu. [2]
So... as a sequel of sorts to their infamous answer to Nike's Streaker commercial, Reebok just signed up, get this, 3.5 year old basketball player Mark Walker Jr. That's right - three and a half years old. The price: A college trust fund.
USA Today's story here. [3]
Reebok's Mark Walker Jr. site here [4]
(includes quicktimes of the cute-as-a-button hoopster in action - wow).
This may or may not be a deliberate Reebok "4Q!" to Nike, but I'm betting it is. ROTFLMAO.
Links:
[1] http://ad-rag.com/104353.php
[2] http://www.katu.com/sports/story.asp?ID=57874
[3] http://www.usatoday.com/money/advertising/2003-05-21-shooter_x.htm
[4] http://markwalker.reebok.com/
[5] http://technorati.com/tag/Adland exclusive