Kvindeligt Selskab [1] sent letters of complaint and want people to boyott Cult Shaker, due to their sexy advertising. Someone seems to have a read book on marketing titled "sex and nudity sells".
Cult Shaker, a mixed vodka and soda drink, made the headlines of the national newspaper with their posters - do read more to see them. Kvindeligt Selskab has participated both on national radio and tv-news in regards to reporting these ads to the consumer ombudsman in Denmark.
is the website for Cult Shaker "the party maker" drink.

In the name of equality, we need a male version too, don't we?

The product does not need to be shaken before drinking, in fact that would probably be a bad idea as it is carbonated. Perhaps this is why the models are naked, to not spill on their clothes? ;)
He's not born that way, he's been airbrushed. Shame.
Hat tip: Nuxx [2]/adlist
Links:
[1] http://www.kvindeligtselskab.dk/
[2] http://commercial-archive.com/user.php%3Fop%3Duserinfo%2526amp%3Buname%3DNuxx
[3] http://technorati.com/tag/advertising news