To educate fishermen on the need to join the hunt for lionfish, a venomous species destroying the Caribbean ecosystem, Geometry designed very smart posters.
Printed on an incredibly tough material, it explains everything the fishermen need to know about the lionfish, it shows images of the lionfish, and then the poster also transforms into a lightweight net the fisherman can use to bring home the catch. Yes, it's a poster that can work as a fishing net. How very clever!
As a result of handing out these posters, they converted vital information that Colombian fishermen historically ignored, into constructive support that they kept and used. Now the fisherman had a constant reminder of the lionfish threat in a practical useful format.
Every fisherman can catch approx. 6 Lionfish a day. Since each Lionfish can lay 2 million eggs a year, up to 300 million eggs less will populate the Caribbean.
Campaign: Posters for Catching Fisherman
Agency: Geometry Global UK/Geometry Global Colombia
Client: Ministry of Environment, Colombia
Sarah Todd, Geometry Global UK, CEO
Xavier Serrano – CEO Geometry Global Bogota
Juan Jose Posada – Chief Creative Officer Geometry Global (UK) Ltd
Edwin Pineda - General Creative Director Geometry Global Bogota
Danilo Berzaghi - Art Director Geometry Global (UK) Ltd
Yan Cucco – Graphic Designer Geometry Global (UK) Ltd
Richard Hartle – Head of 3D Design Geometry Global (UK) Ltd
Kyle Dawney – 3D Designer Geometry Global (UK) Ltd
Nick Corbett – Creative Director – Copywriter Geometry Global (UK) Ltd
Charlotte Hall – Project Manager Geometry Global (UK) Ltd
Michael Friddle – Editor Geometry Global (UK) Ltd
Alejandro Ramiez – Producer Geometry Global Bogota
Nicolás Galeano – Photographer Nicolás Galeano Photography
Santiago Llano – Editor Colectivo Post