Need More Space? Levi's® lazer etched jeans is for you. (Japan)

Running out of space due to too many tattoos? Levi's® Japan panders to the target market of over-inked people with laser art etched jeans! This campaign is fresh out of BBH Tokyo and was shot by over-inked Simon Harsent.

Larger image of "man" here

Larger image of "couple" here

Larger image of "woman" here

Agency: BBH Tokyo
Seiya Yamada (Designer)
Simon Harsent (Photographer)
steve elrick (Executive Creative Director)
Graham Kelly (Creative Director)
Yohey Adachi (Art Director)
Graham Kelly/ Satoko Takada (Copywriter)