San Diego Zoo have created the Africa Rocks exhibit, these are the posters for it.

“The team was given an incredible creative opportunity with the exhibit’s name ‘Africa Rocks.’ We were inspired to illustrate the diversity of habitats & animals through familiar rock themes and iconography we all grew up with,” notes M&C Saatchi LA Associate Creative Director/AD Ron Tapia. “By implementing a different style for each media and habitat, the “Rock” theme was consistent, but every piece of creative felt both fresh and a little familiar at the same time, appealing to the San Diego Zoo’s wide audience.”

See the full article showing the entire campaign here.

Print Poster Illustration:


Kyle Lambert

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Kate Logan's picture
    Kate Logan (not verified)

    Will the Africa Rocks posters be available for purchase?

    Jun 20, 2017
  • Dabitch's picture

    I'm not sure, but they should be. Please email the San Diego Zoo to suggest it.

    Jun 20, 2017