Online advertising judged ineffective
Submitted by claymore on Thu, 12/12/2002 - 22:38.
The Interactive Ad Bureau has judged that all current forms of online advertising, including banner ads, pop ups, flash ads, etc., are all ineffective, and they've recommended a new "Universal Ad Package", with (*GULP*) bigger sizes...
"We know that larger ad sizes work better," said Mr. Stuart. "Instead of having to produce for 15 or 20 different sites that all have different requirements, if agencies produce in these four [sizes], they're pretty much guaranteed to reach everyone."
Two articles on it: AdAge and IAB
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Oh Puhlease. Bigger is not better. Bigger is just bigger. Ask any woman, size doesn't matter, boys. ;-)
So the idea is, if the concept is weak, just make it bigger?
I rarely have been engaged by online advertising and also doubt ah, enhancements will help...what I'd really like to see is some laying off on the freaking animation. Great, not just "blinking" but bigger and blinking? Horrors.