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Diesel's Donald

Submitted by Dabitch on Tue, 01/29/2002 - 14:43.
in

Diesel has launched their latest campaign which you may have spotted in magazines already - now with a warped mascot called Donald who promises happiness.

Do read more to see some great images of Donald, an example of an ad, and the link to Donalds homepage. (updated)

Donald - a warped RonaldMcDonald on Acid perhaps, or just his cousin, looks like a cross between a teletubby and a nightmare you had as a child, but rest assured, he is a nice fellar. We think.

Here Donald reclines in the woods with a refreshing beverage , in a red jumpsuit and matching gloves. All sold seperatly. Batteries not included.

Donald was conceived by the Diesel team at KesselsKramer.
He was photographed by Carl-Johan Paulin and Acne helped design. Who made the mask is still a ?.

More of this charachter and his happiness is available at:

http://www.nowsponsoredby.com/


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Average: 3.8 (2 votes)
Submitted by Dabitch on Tue, 01/29/2002 - 17:54.

To "inspire" comments here - I'll share what some adlisters said:

(to participate - hit that "comment" button. Only works if you are logged in)

TIGGER - said:

"This totally ROCKS, despite being pointless and insane. I especially enjoyed

stopping the anarchists paint bomb the burger bar with the "happybat". If you look at the whole website rather than just the freakshow in the red jumpsuit (who also ROCKS) then it does seem to follow on from the Africa campaign: anti-establishment, is it parodying itself, layers of irony type stuff."

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Chris said:

Have to say I thought this was exactly on brand. An anti-establishment brand savaging a big name that's everywhere? I really liked it. Still laughing, in fact - and the art director who captured the subtly ridiculous nature of Ronald while at the same time turning him into a genuinely scary fiend deserves several pieces of circular metal.

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alex said:

That's it. I'm not buying any more Diesel. That guy frightens me.

It's just a client with a budget and nothing to say, and an agency which is quite happy to produce self-indulgent work, n'est-ce pas?

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Now what do YOU think?

Submitted by Toste on Tue, 01/29/2002 - 22:43.

Aaaaaagh aaaagh! I'll have nightmares now!

Nice execution in wonderland! But aren't the 80's a bit passé?