Thrill-seekers watch TV? Or Go to Playland?
Submitted by Dabitch on Sat, 01/08/2000 - 19:26.
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Do people who like adrenalin rushes stay home in the couch? Or ride crazy rides? Here's how to make an entire TV commercial out of a *poster* idea!
Here we have the popular Fox Nascar racing ads. Thrill-seekers react with glee in very dangerous situation. Oh the joy of the dangerous sport. Watch as the man about to be saved from a fire decides to jump to (hopefully) safety instead. See the creepy elevator guy get a kick out of plunging to his death as the wires have snapped. Rub your eyes as the total idiot unfolds his recliner in a tornado.
Agency: Oddly enough - I can't find that out.I'm slacking. I know.
Team:Eric Silver, Dan Kelleher, Mark Schruntek, Rick Ardito, Steve Doppelt, Grant Smith
Client: Fox sports
Isn't that more or less exactly like those ads a few years back.. Showing a "Playland seasons pass holder" enjoying himself immensely whilst the rest of the passenger on say..oh I know, lets say an airplane for instance, while it's crashing! Or say - hitching a ride with some crash test dummies.. Yes folks, it's the exact idea you see above, except these were made earlier and smarter - they fit in print. They are well executed. They make most people at least smirk, and the ones with thrill-seeking streaks think.. "You know, and amusement park ain't such a bad idea..". I have a hard time understanding why a couch-potato-kind of activity - such as watching racing - is being targeted to those who like adrenalin rushes. On playland however - this strategy fits like a glove.
Agency Palmer Jarvis DDB Vancouver Creative team: Ian Grais, Allan Russel Client: Playland.
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Wether the rip-off artists should be lablelled HACKS is up to their bosses - but in my opinion (as yours DB) Palmer Jarvis DDB is the better campaign. Hands down... ;-)
anyone know where i can find the commercial for playland, the one that is set in the airplane? a friend of mine was in that commercial
thanks...
I give you the "Airplane" print ad - it's pretty good. But the "Test Dummy" ad is contrived - it would have been better to have a guy in an elevator where the cables snapped or something.
In all the Nascar commercials a thrill seeker takes advantage of the predicament they find themselves in - same as Playland "Airplane." But in "Test Dummy" the thrill seeker has looked for the predicament - it's different. It seems like Nascar is a tighter campaign - Test Dummy is a little off center.
If they could come up with more than just one example of an idea i would say there might be a case of shenanigans, but a one-off poster idea in Canada isn't a campaign.