Creative Hand Jobs
Submitted by commando on Tue, 09/05/2000 - 04:48.
The most publicized "intellectual property" case in recent months has been mounted by Pets.com against a rubber puppet used on the Conan O'Brien show in a recurring skit.
Pets.com sued Robert Smigel, creator and voice of "Triumph, the Insult Comic Dog," to the tune of $20 million for defaming their "spokespuppet."
The irony is, Triumph is over three years old (in dog years that's the equivalent of 21). Pets.com introduced their sockpuppet only a year ago in August 1999.
Providing further evidence that Pets.com's puppet dog is a copycat is European ad sensation, Flat Eric, whose success proved that spokespuppets were a viable execution.
For a better grasp of this trend, read "Attack of the Puppet People."
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I think you are right, pets.com is doing it just for the publicity. I don't think this is the kind of publicity they want though. Keep 'em coming!