SSL

Opium Spikes Ale Sales

Submitted by commando on Thu, 08/30/2001 - 05:22.
in

It had to happen. Deemed the most offensive ad of 2001, Opium's pale nude Sophie Dahl ad has inspired a Newcastle Brown spoof.

In the ad biz, success breeds imitators, so Guardian reports,this Newcastle poster can proudly claim the prize of being the first to ride the coat tails of Opium's controversy.

click here to see Sophie in Opiums poster

While their brand manager describes it as a "distinctive beer," it's a shame he didn't see fit to ask the agency for a campaign just as unique. Seems this spoof is a template just about any product could be thrown into for attention.

On the other hand, perhaps it's really a publicity stunt disguised as an ad. Same same, right?

Technorati Tags:
Bookmark/Search this post with:
  • Delicious
  • Digg
  • StumbleUpon
  • Propeller
  • Reddit
  • Magnoliacom
  • Newsvine
  • Furl
  • Facebook
No votes yet
Submitted by anonymous on Thu, 08/30/2001 - 17:59.

Though it made me chuckle - as you say it is a publicity stunt disguised as an ad.





Unlike the brilliant boddingtons - where each commercial would spoof a previous famous ad (such as the Milk Tray man, The Cornetto Ice Cream ads and so on) - this has none of it's own proposition to stand on. Boddingtons wins!

Submitted by Unk on Sun, 09/02/2001 - 13:36.

So are you saying that if Boddingtons produced the Opium spoof for themselves it would be more credible? Do you think the public would have laughed less or more? Do you think that because Boddingtons spends significantly more money more money on media and has a higher profile it is more relevant? Boddingtons wins WHAT? What is this comparison? Why is this comparison?

And what is the difference between a publicity stunt and an ad? I think we should know.

Hello.

Submitted by anonymous on Tue, 09/04/2001 - 04:59.

No, Im not saying that if Boddingtons made the ad it would be more credible. Im saying that if Boddingtons made the ad it would fit into their usual dressing-on-top of their propsition as they always spoof other ads (in TV not poster).

Boddingtions is always the cream of manchester - even when they SPOOF -, brown is the new brown, I fear, has no relevance whatsoever to spoofing a perfume ad. Got it? Or is it just me?