Is JCPenney teaching daughters to drop their pants!?

So what's up with the double meaning on "hottest hipsters"? What exactly is JCPenny trying to say?

I am deaply offended by this ad, but only because there's no hard core pornographic material, and I was in the mood for some.

*raises hand and says AYE!*

[Here's me really getting serious, now]


I see the humor in all this, I really do.



But speaking as the father of a seven year old girl, this s**t scares me.
(Speaking as the husband of a very strict mom, I can tell you confidently
that there is no way my daughter will ever go out of the house looking like
that.)



But here's the thing. Because there are people like me out there, the spot
all of a sudden becomes funny. You expect parents to react the way I do. The
mom, a much cooler person than me or my wife, apparently, goes for showing
more skin.



I happen to think that TV and commercials and fashions have a profound
effect on girls. (Boys, too, but to a far less damaging extent).



I think it's up to people like us to draw a line in the sand and say, No,
this is not the kind of stuff we should work on. I refuse to be another log
on the fire intent on burning down the institution of childhood. Regardless
of how out of control the blaze has gotten.



I think depicting pre-pubescent girls dressed like Britney Spears and
Christina Agulera sends a message to society that looks, low body fat and
sexiness are attributes to be prized over thoughtfulness, humanity and
brains. (Maybe I'm raising my daughter differently than the rest of the
world, but it wouldn't be the first time I zigged when the rest of the world
zagged.)



If someone handed me a brief to sell low cut jeans to
nine-to-twelve-year-olds, I would simply hand it back and say, "go hire some
other word-monkey to do this job."
Grant S.