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The Insurance Corporation of British Columbia - Moonbeam - (2008) :30 (Canada)

Submitted by Dabitch on Thu, 10/02/2008 - 10:50.
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Wasserman + Partners explain their strategy:

“When we started to identify different dirty driver habits, the offenders actually did sound like members of a support group,” says Liam Greenlaw, Creative Director at Wasserman + Partners. “It also offered a point of view through humour that may make the viewers realize they might also be guilty of a little dirty driving.”

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