Cadbury Schweppes Spring Valley Smart Water - Smart Water Bar - guerrilla, Australia

"With a 2:00am lockout trial in force in Melbourne and the government accusing clubs of promoting binge drinking, we recognized and opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters with an ambient idea like no other. We opened Australia's first "water only" bar. The smart water bar."

Ad agency: Lifelounge, Melbourne
Yolanda Collins : Designer
Daniel Pollock : Creative Director/ writer
David Ponce de Leon : Associate CD / Art Director
Anthony Hocking : Producer
Account Director: David Strong
Client Executive: Ellie Vince

Technorati Tags: Ambient & Guerrilla drinks -alco, soft, natural & not (ads)