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The Getty Center, Los Angeles - Heads - (2008) :30 (USA)

Submitted by Dabitch on Tue, 09/16/2008 - 17:00.
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It's true, museum visits really do stick to your head - literally, it seems. M&C Saatchi Los Angeles wanted "Heads" to have an observational quality to it, capturing brief moments of everyday life in LA.

We felt it was really important that everything in the spot should feel natural and casual so that the only thing out of place was the fact that instead of a regular noggin, everyone's head was replaced by a priceless work of art.

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Submitted by Dabitch on Wed, 09/17/2008 - 02:01.

agency spy Matt points out that he's seen this before. Well, I'll be darned - I bet we can dig up plenty more examples. Even the taglines are similar!

CSO Tagline: "The Experience Stays With You"
Getty Center Tagline: "It Stays With You"

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