The Daily Mail reports that Nick Park of Aardman Films was approached by Harvey Nichols because they wanted a worldwide icon from the Bristol area to promote the opening of the new Harvey Nichols Bristol store. Posters and magazine ads feature Wallace, Gromit and Lady Campanula Tottington sporting designer-wear from the likes of Alexander McQueen, Dolce & Gabbana, Giorgio Armani, Ray-Ban Wayfarer, Duchamp, Christian Louboutin and Zagliani.
There's also a making-of video that can be found here.
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