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Levi's - Slinky - (2008) 1:35 (USA)

Submitted by Dabitch on Thu, 08/07/2008 - 13:57.
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New Levis viral from CUTWATER.
Shot in Los Angeles by Jake Schrier and Steve Mottershead. DP: Aaron Wesner
For search purposes - Levi - Levis - Levi's.

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Average: 3.5 (2 votes)
Submitted by Neaner on Thu, 08/07/2008 - 15:38.

I want to know how they made the jeans do that.

Submitted by Dabitch on Thu, 08/07/2008 - 15:41.

Uhm, metal balls.. Uhm.. String..? Uhm.... I have no idea actually.

Submitted by Allan1 on Sun, 08/17/2008 - 01:01.

There's probably 4 or 5 ways to do it, ranging from CGI (i.e. no real jeans were rolling down the street), to some mechanicals - like a semi-rigid framework in the jeans, with an invisible nylon cord, that has a sliding mechanism (when it gets to the bottom, it slides to the top, and repeats) - you pull on it, and the back end raises up, and then, when the back end becomes the front end, the cord shifts to the back, and you repeat the motion. Also, it could be a cylinder, that the jeans are in, and it is hidden by CGI in post.

Submitted by RLDavies on Sun, 08/17/2008 - 12:04.

That flip-flop movement looks to me like they're being pulled by strings top and bottom. As Allan says, it's easy enough to erase the "dirty work" nowadays.