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Minsheng Bank - Olympic / Mobius Strip - (2008) :30 (China)

Submitted by Dabitch on Mon, 08/04/2008 - 18:57.
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Agency: DMG

The Olympics-inspired TV campaign is DMG’s most high-profile work for the banking giant and targets the mass market across Greater China. It is designed to raise awareness of the Minsheng Banking brand by capitalizing on nationwide Olympic fever.
The movements of all the gymnasts are traced by an iridescent light that morphs them into a swirl as they spin and dismount. A Mobius strip – a strip of paper with a half-twist that joins together to form a single strip – emerges spinning onto the screen to represent infinity and finally evolves into the Minsheng Bank ‘S’-shaped logo.

The relevance of the Mobius strip relates to Minsheng Bank’s commitment to “Service and Dedication That Never Ends”.

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