SSL

Ricoh - Sun never sets - (2008) :60 (USA)

Submitted by Dabitch on Tue, 07/29/2008 - 17:19.
in


In this ad Smoke & Mirrors’ lead Brad Scott creates a world beyond windows for global network, Ricoh. A Japanese employee has the daunting task of completing an important report in one day. We see the document traversing his company’s worldwide hubs via the web, as he enjoys a night of sushi and karaoke. As we travel the globe, the sun through the office windows slowly sets from country to country, remaining a beacon for those working on the report.
In every scene with windows, what lies beyond has been added and art directed in post. It was shot specifically with this in mind and reflections were captured in each scene in order to realize the illusion believably.

To view commercials you need to be a logged in Super Adgrunt . You are not a super adgrunt.
Creating an account is free for life, upgrading to super adgrunt is done by credit card when you fancy an upgrade see your upgrading options here.
If you have any questions, try reading the frequently asked questions, thanks.
Technorati Tags:
No votes yet