Adidas Beijing Moments - press, China
Submitted by Dabitch on Mon, 07/28/2008 - 20:03.
TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes. You can also see the campaign at adidas.com/beijingmoments Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.
I find the first one kind of creepy due to recent activity around here. But that's probably just me.
Chinese Taipei Taekwondo athlete Chu Mu-Yen: "No one gets up when a whole country kicks."
Chinese Taipei Taekwondo athlete Yang Shuchun. "They see me but they’ll feel us."
South Korean weightlifter Jang Mi Ran: " I never lift alone."
Russian polevaulter Jelena Isinbajeva: "Alone I jump. Together we soar."
American 400 meters runner Jeremy Wariner: "I run with 600 million legs."
USA sprinter Tyson Guy: Ever seen a nation fly?"
Kudos;
Executive Creative Directors: John Merrifield and Mark Ringer
Art Director: Patrick Tom
Copywriters: Mark Ringer and Malcolm Costain
Designer: Hoon Kim
Photographer: Nadav Kander
Retouch: Antony Crossfield.
Adidas director of brand marketing Asia Pacific: Celine del Genes
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The Tyson Guy shot is the only one that really works, IMHO. That ad looks perfect. I'm not so keen on the typography treatment in the Olympic Adidas campaigns. Feels so forced.