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Scion - "Declaration" / United by individuality - (2008) :60 (USA)

Submitted by Dabitch on Mon, 07/28/2008 - 15:23.
in

I can't put my finger on it, but this reminds me so much about that gang-meeting in the start of "The Warriors".

"Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand," said ATTIK co-founder and creative director Simon Needham. "The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners' Scions. It was an amazing experience."

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