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Amnesty International - Signature - (2008) 3:03 (France)

Submitted by Dabitch on Fri, 07/25/2008 - 09:50.
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TBWA Paris are back for Amnesty International with a vengeance - after the maybe/probably never approved bronze Lion winning campaign - this poignant animated short sells your signature really well. I particularly like that the victims have no mouths, and symbolically can not speak for themselves.

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Average: 5 (3 votes)
Submitted by purplesimon on Fri, 07/25/2008 - 11:59.

They've done a similar short film before:


Submitted by Dabitch on Fri, 07/25/2008 - 12:25.

Still really nice. Not sure which animation I prefer, but I really like how the blue ink looks so.. watery?

Submitted by purplesimon on Fri, 07/25/2008 - 12:30.

Same here, they both have their merits, but I agree the blue ink is great.

When I see these two executions I wonder whether the Olympic ads came out of the same agency! Although art direction on all these campaigns is spot on, the photographic print work seems to jar a little with these beautifully-illustrated spots.

Submitted by Neaner on Fri, 07/25/2008 - 12:33.

Renegade creative team perhaps? The look really doesn't match.