LG Steam Washer - "World of Steam" - (2008) :30 (USA)
Submitted by Dabitch on Wed, 07/09/2008 - 13:43.
Final Cut Editor Akiko Iwakawa just completed a whimsical and imaginative spot for LG's Steam Washer, directed by Partizan's Nagi Noda and created by BBH NY.
For Iwakawa, the project was an opportunity to team up with Director Nagi Noda again. The two had previously worked together on a music video for Cut Copy's "Heart's on Fire." Noda, based in Tokyo, contacted Iwakawa early on in the process for help with the treatment.
"I'm a huge fan of Nagi's work and was excited that she was directing this spot," says Iwakawa. "She is crafty and has a huge imagination. The concept here is whimsical and wild at the same time. There is a child-like and hand-made quality to the spot, which worked beautifully."
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