Safeguard Soap - What you touch - poster, Malaysia
Submitted by Dabitch on Wed, 07/02/2008 - 11:58.
Saatchi & Saatchi, Malaysia reminds us of germs stickyness with this "whatever it's touched, you touch" poster series. Eww, one could get germophobic for less.
Edmund Leong (Photographer)
Jesse Choo (Photographer)
Adrian Miller (Executive Creative Director)
Edmund Choe (Executive Creative Director)
Ian Lee (Art Director)
ames Yap (Copywriter)
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Oh yeah! So true, and funny... shouldn't the line be "whatever it touched, you touch" ?
probably. might be a Malay to English translation problem.
most def, I had to go and 'correct' that line several times to match the advert as I kept writing "whatever it touched, you touch." instead. ;P